STRATEGIC MARKETING PLAN & ENTREPRENEURSHIP
https://www.ghanaweb.com/GhanaHomePage/business/Strategic-marketing-plan-An-ally-of-the-successful-entrepreneur-569929 Business News of Tuesday, 15 August 2017 Source: Edmund Ahiable Strategic marketing plan - An ally of the successful entrepreneur Mr. Daniel Adjei, an integrated marketing communications practitioner has said entrepreneurs must have their communications plan ready at the formation of their business if they have to be successful in their first year of initiation. He said this when speaking at the 2017 Entrepreneurship and career fair at the Church of Pentecost, Ashalley Botwe English Assembly on the theme “Being Competitive in today’s Entrepreneurial world”. The marketing practitioner exclaimed that the latest report of Bloomberg suggesting 80 per cent of businesses fail in their first 18 months is alarming and it was about time new enterprises sought expert advice on how to effectively reach their audience. Mr. Adjei lamented why many businesses s