Lecture Materials

https://www.ghanaweb.com/GhanaHomePage/business/Strategic-marketing-plan-An-ally-of-the-successful-entrepreneur-569929 Business News of Tuesday, 15 August 2017 Source: Edmund Ahiable Strategic marketing plan - An ally of the successful entrepreneur Mr. Daniel Adjei, an integrated marketing communications practitioner has said entrepreneurs must have their communications plan ready at the formation of their business if they have to be successful in their first year of initiation. He said this when speaking at the 2017 Entrepreneurship and career fair at the Church of Pentecost, Ashalley Botwe English Assembly on the theme “Being Competitive in today’s Entrepreneurial world”. The marketing practitioner exclaimed that the latest report of Bloomberg suggesting 80 per cent of businesses fail in their first 18 months is alarming and it was about time new enterprises sought expert advice on how to effectively reach their audience. Mr. Adjei lamented why many businesses s

Business News of Friday, 23 June 2017 Source: thebftonline.com SMEs must be investment ready - GroFin Ghana Small and Medium Scale Enterprises (SMEs) in the country have been urged to establish good governance structures, accounting systems and adopt ethical business standards to be investment ready. Samuel Sedagah, Country Manager of GroFin Ghana Limited, said: "We should move beyond the shout about access to finance being a challenge and begin to look within ourselves and make sure that we formalise our businesses to attract investment". He added that: "Entrepreneurs and SMEs are always saying access to finance is the problem but the problem is not access to finance. How come some SME businesses can attract funding while others are unable to do that? The reason is some of these companies are ready to attract funding but others are not and it behooves on these entrepreneurs and SMEs to ensure that they package themselves and make themselves investment rea